Our Vision

We believe everyone deserves financial thinking that honors their full humanity.

The Problem We See

Traditional financial tools assume you're a rational calculator, optimizing for maximum return. But that's not how humans work. We're emotional, we change, we care about more than numbers.

What We're Building

Sonar is creating a new category: Behavioral Financial Intelligence.

Not robo-advisors. Not budgeting apps. Not investment platforms.

A thinking system that:

• Understands emotion drives decisions
• Knows clarity comes before action
• Respects your pace of change
• Values alignment over optimization

Where We're Going

Today, Sonar is a conversation partner. Tomorrow, it will be an entire ecosystem for values-based financial thinking:

• Deeper Intelligence: Understanding patterns across thousands of conversations
• Proactive Guidance: Gentle nudges when you're ready, not before
• Community Wisdom: Anonymous insights from others navigating similar paths
• Professional Bridge: When human expertise would help, we'll know

Why It Matters

Money anxiety isn't about math. It's about meaning. When we help people find clarity on what matters, the numbers start making sense.

That's the future we're building: Financial thinking that starts with you, not your accounts.